"We have had millennia to understand storytelling, finance and business ...but only the blink of an eye to understand technology"

I’m Simon Long, a trusted voice in digital transformation, workplace strategy, and the human side of emerging technologies. Over the past two decades, I’ve delivered technology solutions for 77+ global clients across 12 countries, helping organizations like Google, Meta and Salesforce navigate change with clarity and confidence.

Today, I serve as Senior Director of Client Technology Consulting at CBRE APAC, where I advise C-suite leaders and project teams on creating future-ready workplaces — blending infrastructure, user experience, and strategic insight.

While most people talk about technology, I help people understand it.

I believe real transformation happens when strategy, storytelling, and skills come together. That’s why I don’t just design systems — I help clients make sense of them, communicate them clearly, and build the internal capability to thrive in an ever-changing world.

My approach is grounded in three core values:

1) Clarity – Simplifying complexity to remove uncertainty

2) Curiosity – Seeking knowledge through better questions that really engage

3) Courage – Saying the truth that matters to lead through change

> 23+ years of experience across strategy, smart tech, and global delivery.
 

> Led 100+ projects across APAC, UK, and the US.
 

> Trusted advisor to tech giants and government leaders.
 

> Invited keynote speaker at top events like Career Forward SG, Pro Integration Future Asia, CDOIQ APAC and CBRE SEA Symposium.
 

> Passionate about bridging cultural and technological gaps — with roots in the UK, strong ties to Thailand, and a deep understanding of Southeast Asia’s rich cultures and business environments.